For Baume & Mercier, 2018 will be a year of surprises and audacity. As ever, our aim is to offer enthusiasts timepieces that are increasingly ambitious and higher performing, with a position that accurately reflects the market and fulfils their needs.

Baume & Mercier makes it a point of honor to guarantee this vision, which has been part of its DNA since 1830. At this 28th SIHH, this history will evolve further with the unveiling of its first in-house caliber, developed with the support and expertise of the Richemont group. The customer has been placed at the heart of all decision-making to ensure the best possible results.

Faithful to its heritage of always producing the highest quality watches, Baume & Mercier decided to rise to the challenge of developing its own Manufacture movement, which boasts rare qualities while being particularly affordable. Named the Baumatic, it meets all the needs of daily life.

As well as pure technology, our brand has always been passionate about human endeavor and sporting prowess. This year, to maintain the originality behind our legend, and continue in the wake of the Cobra partnership, Baume & Mercier is collaborating with Indian, the famous American motorbike brand. This new Clifton Club Indian collection epitomizes a lifestyle that blends freedom with a rebellious spirit. Again, this partnership is all about our quest for performance and quality, combined with the timeless elegance that characterizes the brand.

These timepieces, which are wholly in tune with the demand for relevant, unique products, fulfil all the expectations of a public hungry for authenticity.


Baumatic™ caliber from Baume & Mercier: Expertise comes from inside!

Baume & Mercier has taken a fresh, in-depth look at mechanical watches in order to improve their performance and make them available to as many people as possible. The result: Baume & Mercier has achieved this ultimate luxury with the Clifton Baumatic, offering an array of outstanding characteristics that raise the bar in watchmaking. It’s a must-have!

An epitome of advanced watchmaking, the Clifton Baumatic developed by Baume & Mercier fulfils every aspect of Célestin and Louis-Victor Baume’s motto: "Accept only perfection. Only manufacture watches of the highest quality." This elegant and contemporary steel timepiece with a 40 mm case and a refined white dial with a porcelain finish, making it truly of its time as well as a watch for the future. More importantly, is the Clifton Baumatic is powered by a revolutionary mechanical self-winding caliber: simple, powerful and accurate, it is endowed with the most advanced watch technology available today.

Developed in-house in collaboration with the ValFleurier Manufacture and the R&D team at the Richemont Group, this self-winding 12.5” new-generation movement has been named the Baumatic (cal. BM12-1975A). This first-ever Baume & Mercier movement is the result of the brand’s commitment since it’s foundation in 1830: to offer the best value-for-money compromise between efficiency and performance.

This expertly manufactured movement, visible through the case back and assembled in the traditional manner, features several innovative components that increase its power reserve, accuracy and reliability. The 120-hour (five-day) power reserve is achieved thanks to the optimized alloy used for the barrel, the escapement with Powerscape™ technology, and the Twinspir™ silicon hairspring.These same elements help ensure an accuracy of between four seconds slow and six seconds fast per day.


Thanks to the greatly improved reliability, maintenance services become less frequent. This is achieved by using new types of oils that can withstand major variations in temperature. It is also achieved by the use of parts that are not sensitive to powerful magnetic fields (1,500 Gauss), meaning the watch will withstand radiation at levels 25 times higher than traditional instruments. Lastly, the use of proven materials such as the silicon hairspring with Twinspir™ technology, and the new antimagnetic “bumper” bearing the Baume & Mercier “Phi” logo for a subtle signature detail, helps to improve the watch’s accuracy and durability in everyday conditions and reduce the need for maintenance interventions.

Available in four classic designs or as a COSC-certified chronometer for a slightly higher price, the Clifton Baumatic sets a new standard in luxury watches. This timepiece, with its understated elegance, is ready to defy time itself, delivering accuracy and durability in operation, available to everyone at the fairest price.


The Spirit of Indian Motorcycles®

In August 2017, Baume & Mercier announced its partnership with Indian, America’s First Motorcycle Company. In this unique collaboration, the two brands captured the iconic spirit and translated it into a series of three one-of-a-kind timepieces: the Clifton Club Burt Munro Tribute and the Clifton Club Indian Legend Limited Edition watches. These chronograph models celebrate legendary heritage, fine craftsmanship, pure motorcycling spirit and kickstarts this lifestyle partnership.

“Storytelling has been a big part of Indian since its founding in 1901. What Hendee and Hedstrom did in moving out of pedal bikes into motorised bikes is an incredible story. Today we continue to tell that story and ones about famous riders who have owned an Indian Motorcycle over the past 116 years. I truly believe our heritage and the tales of what motorcyclists achieved in the past is helping Indian gain momentum and a new following of riders who want to live and create stories for themselves.”

– Steve Menneto, President of Motorcycles at Polaris Industries Inc.

Indian Motorcycle® was born in 1901, a time where the only other way to get around was on horseback or bicycle. At its heart, Indian Motorcycle is a story of two founders, the entrepreneur George Hendee and the renowned engineer Oscar Hedstrom, working together to make the world a better and easier place to explore. Which is why Indian Motorcycle today encourages everyone who owns and rides one of its motorcycles to “live stories worth telling”.

From the very beginning, the two men behind Indian Motorcycle were obsessed in the pursuit of speed. Founders, George Hendee and Oscar Hedstrom, initially sought their thrills in bicycle racing, but when the first gasoline engines appeared, the pair saw an opportunity to mount these to bicycle frames. As Indian rapidly grew, pioneering men took these “motorcycles” and pushed their limits on epic adventures or in motordrome racing. Indian soon became renowned as a brand that set and broke speed records. Even in those early days, motorcyclists were regarded as thrill seekers and daredevils and today, the excitement of riding or racing at high speed is still a great draw.

Spirit is something Indian has shown in all its efforts in motorcycling, just as Baume & Mercier has in its watchmaking. Out of all of Indian’s achievements, it is the spirit and legend of Burt Munro that has become a part of the fabric of not just Indian’s culture, but of motorcycling culture in general.

When Burt Munro bought the bike in 1926 it was only capable of doing 55mph, but after spending the next 40 years modifying it in his shed, the then 68-year-old grandfather took it to the Bonneville Salt flats in Utah, USA. Here he set an under 1000cc record speed of 183.59 mph (294.5 km/h). However, Munro’s son, John noticed that the average speed calculation on the original 1967 record certificate was inaccurate and that the speed reached was actually 184.087 mph (296.11 km/h). The official listing was therefore corrected 47 years later, and set the record that still stands today.

Paying tribute to this 50th anniversary, Baume & Mercier has designed a one-of-a-kind watch. Burt was a man of modest means and built his record-breaking Scout using basic tools and even made his own engine parts from salvaged metal over the course of 40 years. This official Indian Motorcycle watch can be proudly worn to remind the wearer that anything is possible with enough grit and determination and translates the enduring passion, a value conveyed by Baume & Mercier ever since.

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