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    Baume & Mercier watches have long celebrated the unforgettable moments in life. Graduating is one of them; a key moment that symbolises the first of many successes. Graduates are often given a Classima to congratulate them, a talismanwatch they keep for a long time that embodies not only their entry into the professional world, but also a door into the world of exquisite watchmaking. As a considerate and active partner of many colleges and universities around the world, Baume & Mercier supports the latest generation by creating strong emotional ties with the leaders of tomorrow.

    Higher education and quality watchmaking have much in common. Baume & Mercier’s support for the world’s leading colleges and universities began in Switzerland in 2014, with the Zurich Academy of Applied Sciences in Business Administration (HWZ) and the prestigious Lausanne Hotel School (EHL). In 2016, celebratory events are also planned at the London Business School in partnership with the School’s Student Association, at ESSEC, Ecoles Des Mines (Paris), and EM Lyon in France, at Hong Kong UST (rank #1 MBA in Asia), at the American University in Dubai and in Madrid with the IE EPIC Awards. Conferences were also chaired at the most illustrious business school in Italy (Bocconi) and in Spain also at EF La Coruna.


    Baume & Mercier - Business School Partnership
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    IE Madrid Partnership

    Baume & Mercier is the partner of the IE Business School in Madrid, one of the greatest establishment in the World. They launched a fantastic new project : EPIC (Extraordinary People Inspiring the IE Community). EPIC is an initiative launched by the IE Global Alumni Relations, aims to share the stories of the outstanding alumni across all IE schools (masters and undergraduate programs) to inspire the IE Community.

    We were very proud to be the main sponsor for this first edition, which took place last 27th of May, in the mythical Santiago Bernabeu Stadium in Madrid. Our friend of the brand Esteban Granero, soccer player at the Real Sociedad gave a talk to the 1200 Alumni who attended the IE Alumni Forum, in which he explained his philosophy : "The key to success resides in determination".

    At the end of the conference, Alain Zimmermann, CEO of Baume & Mercier opened the ceremony of the EPIC Awards. A Classima watch was given to the winner of each of those 5 categories: Young and Ambitious Mind, Women inspiring women, Creators, Human Success and Business Impact. 

    EPIC Alumni perform in their personal and professional lives by the same standards of excellence that have been taught at IE’s undergraduate and master programs. 

    Students of the American University in Dubai at the Graduates Gala Dinner 2016

    For the second consecutive year, Baume & Mercier celebrated one of life’s most significant milestones with graduating students of the American University in Dubai (AUD). Sharing the unparalleled joy of their graduation ceremony, Baume & Mercier once again partnered with the esteemed university to host the Graduates Gala Dinner on the 28th of April, 2016.

    The University’s Dean of Student Services, Dr. Robin Anke said “We are thrilled to have had Baume & Mercier partner with AUD again and join us in celebrating our graduating students while they move on to the next step in their lives. They have worked hard for this moment, and we appreciate all those that have supported them.”

    Baume & Mercier’s Brand Manager for the Middle East, Stanislas Rambaud said, “It is a great pleasure to celebrate AUD students graduation. With Baume & Mercier, life is about moment, and on the behalf of the Maison, I congratulate them for this first success and wish them all the best in their future professional lives”. Baume & Mercier hosted a raffle draw at the Gala which bestowed 10 lucky graduating students with timepieces from the Classima collection. With successful educational partnerships, Baume & Mercier continues to establish itself as the preferred quality watchmaker for institutions over the world.

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    Capeland Cobra Limited Edition Baume et Mercier Capeland Shelby Cobra Carroll Shelby 3

    HKUST Global MBA Challenge 2016 Title Sponsorship

    The HKUST (Hong Kong University of Science and Technology) Business School is young, dynamic and very well respected for the quality of its programs and the impact of its research around the world.

    The MBA students were invited to brainstorm on the current business situation of Baume & Mercier.

    A total HK$40,000 was awarded to the 2 winning teams. The 1st and 2nd runner up teams have also received recommendations and medals as a token. All students and the MBA faculty greatly appreciated the brand’s generosity and were thrilled of the decision as well.

    Mr. Keith LAW (BEM HK Managing Director) and Ms. Ida BUT (BEM HK Marketing and Communications Manager) were invited to be the judges of the business cases. A successful partnership that generates a very special relationship between the celebration brand and tomorrow’s leaders.

    EHL Partnership

    Founded in 1893, EHL was the world's first trade-school to focus on hospitality education as well as the first hospitality school in Switzerland to be part of the University of Applied Sciences of Western Switzerland HES-SO.

    Nowadays, EHL welcomes 2,000 students from 90 countries and has more than 25,000 Alumni around the world. Baume & Mercier develop a special partnership with EHL, including conference given by its CEO Alain Zimmermann, watch-making classes and gift to best students at the graduation ceremony.

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